Video: Alliance President on Wellness as a Business Strategy

Video: see Tom Mason's remarks to town hall attendees

Tom Mason, President of the Alliance for a Healthier Minnesota

The search for a definitive actuarial link between worksite wellness programs and reduced insurance risk may well emerge from HealthLead™, a rigorous new wellness accreditation program that last year was alpha-tested by Target.

On April 30, 2012 more than 200 leaders in business, academia and local government gathered for a panel discussion among national experts in workplace health promotion moderated by Senator Amy Klobuchar. Hosted by the Alliance for a Healthier Minnesota at Target’s headquarters in Minneapolis, the event highlighted HealthLead™ accreditation – the emerging standard in workplace health promotion – and Target’s award-winning culture of well-being.

The Alliance for a Healthier Minnesota is a group of Minnesota employers joined together to create fun, engaging and informative events and competitions to help Minnesotans get and stay healthy. Members of the Alliance for a Healthier Minnesota are united in the common belief that when we work together and provide the right tools for prevention, we can help Minnesotans live longer, healthier lives.

“We’ve heard from employers throughout the state that their rising healthcare costs are unsustainable and they want to do something about it,” said Tom Mason, president of the Alliance for a Healthier Minnesota. “HealthLead™ accreditation and Target’s culture of well-being highlight the practical next steps for employers of all sizes to get a handle on these costs.”

About Tom Mason

Tom Mason combines 35 years’ professional experience at the intersection of media, public policy and marketing. He worked 13 years in and around the United States Senate, beginning as communications director for Senator Rudy Boschwitz, and subsequently serving as chief of staff in the Washington, D.C. offices of multiple U.S. senators.

For five years Tom was president of Gannon McCarthy Mason, a public affairs consulting firm with offices in Washington, D.C. and New York City. As a journalist, he worked for two daily newspapers, spent three years as editor of a weekly financial journal, and for five years edited and published Twin Cities Business Monthly, a magazine five times named America’s best regional business magazine during his tenure.

Learn more about the Alliance for a Healthier Minnesota.

 

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